Eduventures-Summit-2024

June 12-14, 2024

Loews Chicago Downtown

Featured Presenters

Byron Reese

Byron Reese

Arnie Duncan

Arne Duncan

Cassidy Leventhal

Cassidy Leventhal

Doris Kearns Goodwin - Photo credit Annie Leibovitz

George Siemens

Higher Ed Reimagined

Higher education has never been more in need of events like Eduventures Summit. The sort of illumination, exposure, debate, and strategic clarity Summit aspires to are vital if college and university leaders are to find their way through today’s market maze.

Eduventures Summit is a unique event. Spanning both traditional and nontraditional markets, it offers cutting-edge research on high school students, adult and online learners, graduate school prospects, and the non-degree space. Presidents, provosts, enrollment leaders, online learning leaders, policy heads, company leads, and others come to Summit, ensuring a diversity of viewpoints.

Just as higher education leaders are thinking differently—new programs, novel modalities, unorthodox models—we are taking Eduventures Summit in a fresh direction with a new theme, new format, and new location.

Eduventures and Encoura Platform clients have complimentary passes as part of their membership. Please reach out to summit@encoura.org with any questions.

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Noise + Friction

For years, the evergreen theme of Summit was “Higher Ed Remastered.” But this year feels different. Our new Summit theme “Higher Ed Reimagined” captures our commitment to shine a light on the confusing trends and challenges facing the industry so that we can find new ways to grow as institutions and as leaders. Growth is indicative of, yes, our work to help clients grow enrollment, but even more importantly, how to learn to adapt and not just react, but to discern and build anew.

We must meet the moment.

In the past, higher education seemed always to be moving forward. Throughout our nation’s history, the spread of institutions and expansion of enrollment were marks of economic progress and social inclusion. Universities were lauded for scientific advancement and the disinterested pursuit of knowledge.

Such a sunny view of American higher education’s past is simplistic—the academy has never lacked for controversies over admission, curriculum, and culture—but today’s cacophony of troubles seems unprecedented.

Population shortfalls, sliding enrollment, soaring marketing costs, doubts about student outcomes, public distrust and polarization, and the championing of college alternatives pose tough questions for all but the most selective institutions. Recent rebounds at the undergraduate level still leaves student numbers far short of the pre-pandemic baseline.

Complementary markets appear either in long-term decline (adult undergraduates), past their peak (master’s programs), or highly uncertain (microcredentials, noncredit). The ruptures in the Online Program Management (OPM) industry point to maturation in even the online market as the COVID tide ebbs away.

The Supreme Court’s striking down of affirmative action, amid the politicization of DEI efforts, has thrown institutional outreach into disarray. Colleges and universities—most dramatically at Penn and Harvard—have been dragged into the culture wars like never before. And then AI lurks around every corner.

Reimagining a New Tomorrow

How can a higher education conference help leaders make sense of trends, turn choices into strategies, and thrive tomorrow?

Eduventures Summit is a unique event. Spanning both traditional and nontraditional markets, it offers cutting-edge research on high school students, adult and online learners, graduate school prospects, and the non-degree space. Presidents, provosts, enrollment leaders, online learning leaders, policy heads, company leads, and others come to Summit, ensuring a diversity of viewpoints.

Where other conferences offer endless parallel sessions, we curate top-notch keynotes and a common experience.

Higher education leaders cannot ignore dissenting voices. Calls for more work-ready graduates, more focused and relevant programming, and a greater variety of postsecondary pathways speak to genuine frictions with the status quo. But—in the final analysis—students, parents, employers, officials, and even pundits want higher education to do what no other sector can: challenge norms and politicization; respect, yet transcend division; and meet, yet see beyond the pressing needs of today.

We look forward to welcoming you to another Eduventures Summit!

 

2024 Keynote Speakers

Byron Reese

Byron Reese

Speaker, Author, Entrepreneur & Futurist

Speaking across the globe, Byron brings great enthusiasm and talent for deciphering our common destiny and unlocking business opportunities within it. As a successful entrepreneur and award-winning futurist, Byron employs his perspective as a historian, futurist, and technologist to illuminate how the technology of today can solve some of our most daunting global challenges.

As a futurist, he understands the unprecedented technological change upon us and explores the dramatic transformation of society it will bring. As a technologist and entrepreneur, he knows
how to manage change and inspire innovation, while still meeting the immediate obligations and
realities of operating a business.

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Byron speaks around world to both technical and non-technical audiences, and his keynotes and appearances include SXSW and TEDxAustin, Fortune500 companies (Google, Dell, FedEx, Nvidia, Johnson & Johnson), universities (Rice University of Texas, Queen’s University, TWU) and futurist conferences (TimeMachine, PICNIC Festival in Amsterdam, Wolfram Data Summit, and the IEEE Conference) among others.

Byron has enjoyed a wide range of success over 30 years, including two NASDAQ IPOs as well as the sale of three companies he founded. He has written six books that have been translated into a dozen languages.

A highly sought-after keynote speaker, enlightening attendees across nations, Byron is an in-demand forward thinker in his field.

Arnie Duncan

Arne Duncan

Former U.S. Secretary of Education; Managing Partner at Emerson Collective

Arne Duncan served as U.S. Secretary of Education from January 2009 through January 2016 as part of the Obama Administration. Prior to joining the Obama Administration, Duncan served as chief executive officer of Chicago Public Schools. From 2001 to 2008, Duncan won praise for uniting the city’s stakeholders behind an education agenda that included opening 100 new schools; expanding after-school, summer learning, early childhood, and college access programs; dramatically boosting the caliber of teachers; and building public-private partnerships around a variety of education initiatives.

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He currently leads Chicago CRED, a nonprofit trying to achieve a transformative reduction in gun violence in Chicago. Through partnerships with local business leaders, community organizers, and nonprofit groups, Duncan aims to provide outreach, therapeutic, education, and employment opportunities for the young men most likely to be engaged in gun violence. He is also the managing partner at Emerson Collective, an organization dedicated to removing barriers so people can live to their full potential. Secretary Duncan graduated magna cum laude from Harvard University in 1987, majoring in sociology. At Harvard he served as co-captain of the basketball team and was named a first team Academic All-American.
 
Cassidy Leventhal

Cassidy Leventhal

Principal at Achieve Partners; Co-Founder alternativestocollege.com

Cassidy Leventhal is a Principal at Achieve Partners and was formerly at University Ventures where she was named a Forbes 30 Under 30 in Education. She is a Director of Optimum Healthcare IT, Ease Learning and Ro Health, and is regularly featured in outlets and events focused on the future of education and work, including Staffing Industry Analysts, ASU GSV, Talent Tech Labs, and Techstars.

Outside Achieve, Cassidy co-founded alternativestocollege.com and serves as co-chair for Talent & Diversity at Impact Capital Managers. Prior to Achieve and UV, Cassidy was a consultant at McKinsey and led the Firm’s women’s recruiting at multiple colleges including her alma, Barnard College.

George Siemens

George Siemens

Chief Scientist and Architect of SNHU’s Human Systems

George Siemens researches how human and artificial cognition intersect in knowledge processes. He is co-founder, Chief Scientist and Architect of SNHU’s Human Systems – an organization building resources to respond to the systemic impact of AI on learning and wellness. He is the founding Director and Professor of the Center for Change and Complexity in Learning (C3L) at University of South Australia and developed the Masters of Science in Learning Analytics at University of Texas at Arlington.

He has delivered keynote addresses in more than 40 countries on the influence of technology and media on education, organizations, and society. His work has been profiled in provincial, national, and international newspapers (including NY Times), radio, and television. He has served as PI or Co-PI on grants funded by NSF, SSHRC (Canada), OLT (Australia), Intel, Boeing, Bill & Melinda Gates Foundation, and the Soros Foundation. He has received numerous awards, including honorary doctorates from Universidad de San Martín de Porres and Fraser Valley University for his pioneering work in learning, technology, and networks. He holds an honorary professorship with University of Edinburgh.

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Dr. Siemens is a founding President of the Society for Learning Analytics Research. He has advised government agencies Australia, European Union, Canada and United States, as well as numerous international universities, on digital learning and utilizing learning analytics for assessing and evaluating productivity gains in the education sector and improving learner results. In 2008, he pioneered massive open online courses (sometimes referred to as MOOCs). His is President of the Global Research Alliance for AI in Learning and Education (GRAILE).
George Siemens

Lori S. White

President of DePauw University and Professor of Education

Dr. White has spent over 40 years working in higher education. Prior to her arrival at DePauw she served as the Vice Chancellor for Student Affairs at Washington University in St. Louis and Professor of Practice in Education. Dr. White has also worked in various student and academic affairs leadership positions at Southern Methodist University, the University of Southern California, Stanford, Georgetown and San Diego State Universities, and University of California, Irvine.

Dr. White is active nationally in several higher education organizations and is on the Board of Directors for the Council for Independent Colleges (CIC) and College Well. She co-chairs the Association of Governing Boards Council of Presidents, is part of the College Presidents for Civic Preparedness group sponsored by the Institute for Citizens & Scholars and has served on the accountability committee for National Association of Independent Colleges and Universities (NAICU). A longtime leader in student affairs, Dr. White chaired the 2016-17 National Association of Student Personnel Administrators (NASPA) Board of Directors, was named a Pillar of the Profession by NASPA in 2009 and received NASPA’s Fred Turner Award for Outstanding Service to the Profession in 2024. Dr. White, along with five other liberal arts college presidents, founded the Liberal Arts Colleges Racial Equity Alliance (LACRELA). She also served on the Bipartisan Policy Center Academic Leaders Task Force on Campus Free Expression.

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Dr. White’s areas of emphasis in research and teaching include the student experience in higher education and the preparation and mentorship of new, mid-level and aspiring senior student affairs professionals. She is the author of several articles and book chapters and has presented widely at professional meetings. Her most recent publications are a co-edited volume titled Transformational Encounters: Shaping Diverse College and University Leaders and another titled, Keep Calm and Call the Dean of Students: A Guide to Understanding the Many Facets of the Dean of Students Role.

The daughter of trailblazing parents, a clinical psychologist and a registered nurse, Dr. White was born and raised in San Francisco, CA. She earned an undergraduate degree in psychology and English from the University of California, Berkeley, and a Ph.D. from Stanford University in education administration and policy analysis with an emphasis on higher education. She also participated in Harvard University’s Management and Leadership in Education Program.

Andrew Petzold

Andrew Petzold

Associate Professor at the University of Minnesota Rochester and Director of NXT GEN MED Program

Dr. Andrew M. Petzold is an Associate Professor at the University of Minnesota Rochester and Director of the NXT GEN MED program. He holds a Ph.D. in Comparative Molecular Biology and primarily teaches classes in biology, physiology, and related subjects.

Dr. Petzold focuses on shaping the next generation of healthcare leaders through innovative curricular design and high impact educational practices. His research on effective practices in physiology education has advanced disciplinary understanding of how to engage students in critical inquiry and scientific literacy as they discover the mechanisms of how the human body functions. As evidenced by his publications, Dr. Petzold’s work prioritizes interdisciplinary collaborations in order to create, share, and strengthen teaching methodologies in the sciences. This interdisciplinary approach to education undergirds his role in the development of the NXT GEN MED program and his continued leadership within the initiative.

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As an educator, Dr. Petzold is known for his dynamic and engaging teaching style, along with his commitment to student success. He actively builds an inclusive learning environment where students feel empowered to ask questions, explore complex concepts, and apply their knowledge to real-world challenges.

 

Jim Lecinski

Jim Lecinski

Author; Clinical Associate Professor of Marketing at Northwestern University

Jim Lecinski is a Clinical Associate Professor of Marketing at Northwestern University’s Kellogg School of Management where he teaches popular courses on Marketing Strategy and Omnichannel Marketing, and was named Kellogg Professor of the Year in 2022.

He is a recognized expert, in-demand consultant and keynote speaker with over 30 years of marketing industry experience, including a notable twelve-year career at Google, where he was Vice President of Customer Solutions for the Americas.

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Jim’s seminal book about the new marketing model, “Winning the Zero Moment of Truth” known as “ZMOT” was published in 2011, and has been read by over 300,000 marketers worldwide and was featured in the New York Times, Advertising Age and Forbes. His latest project, “The AI Marketing Canvas: A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing” was published by Stanford University Press in May of 2021 and has been named both a top AI book and a top business book of 2022.

 

Sienna Berrocal

Sienna Berrocal

Nursing Student, Chamberlain University

Sienna Berrocal is a dedicated junior nursing student who recently made Chicago their home a year ago. Falling in love with the city’s vibrant atmosphere, Sienna has been immersing themselves in both academic and extracurricular pursuits. Actively engaged in their school’s Student Nurses Association and the state-level chapter, Sienna has even applied to join the National Student Nurses Association’s Resolution Committee. Balancing academics with hands-on experience, they currently serve as a nurse intern at a hospital in Lakeview, specializing in telemetry/ICU step-down care. Beyond the hospital walls, you can find Sienna indulging their passion for cooking and exploring the outdoors. With graduation just around the corner, Sienna is eagerly anticipating the next chapter in their nursing journey.

2024 Agenda

Additional session details will be released as they become available.
Wednesday, June 12
6pm - 8pmWelcome Reception & Opening Remarks
Dennis Syracuse, Encoura Division President

Thursday, June 13
9:00am - 9:10amOpening Remarks
Janet Godwin, CEO, ACT
9:10am – 9:15amAgenda Review
Richard Garrett, Eduventures Chief Research Officer, Encoura
9:15am - 10:00amDISRUPTER KEYNOTE: Artificial Intelligence and the Future of Higher Education
Byron Reese, Speaker, Author, Entrepreneur & Futurist
10:00am - 10:45amRESEARCH KEYNOTE: The State of Traditional Student Recruitment Trends
Kim Reid, Eduventures Principal Analyst, Encoura
10:45am - 11:15amBreak
11:15am - 12:00pmRESEARCH KEYNOTE: The Price is Right? Brand, Experience, and Price in Today’s Online Higher Education Market
Richard Garrett, Eduventures Chief Research Officer, Encoura
12:00pm - 12:15pmEdTalk
12:15pm - 1:30pmLunch and First Market Realities Breakout
Track 1: Continuing the Conversation – The State of Traditional Student Recruitment Trends
Kim Reid, Eduventures Principal Analyst, Encoura
Track 2: Continuing the Conversation – The Price is Right? Brand, Experience, and Price in Today’s Online Higher Education Market
Richard Garrett, Eduventures Chief Research Officer, Encoura
Track 3: Beyond Likes and Shares: Five Strategies to Future-Proof Your Recruitment Outreach
Johanna Trovato, Eduventures Principal Analyst, Encoura
Lyndenise Berdecía, Regional Director, Digital, Encoura
Track 4: Cracking the Code: Strategies to Drive Graduate Enrollment
Clint Raine, Eduventures Senior Analyst, Encoura
Jason Stevens, Vice President of Digital Solutions, Encoura
Track 5: Expand Your Reach: Leveraging the Latest Predictive Modeling to Boost Enrollment
Matt Ellis, Chief Product Officer, Encoura
Clint Chapman, Chief Experience Officer, Encoura
Track 6: Disruption in the OPM Market: Implications for Schools and Companies
Chris Gardiner, Eduventures Principal Analyst, Encoura & OPM Panel
1:30pm - 2:15pmSecond Market Realities Breakout
Track 1: Diverse Futures: Embracing Opportunities Beyond College for High School Graduates
Kim Reid, Eduventures Principal Analyst, Encoura
Lauren Monz, Eduventures Quantitative Research Analyst, Encoura
Track 2: A New World: Trends in the Post-Pandemic Online Higher Education Market
Richard Garrett, Eduventures Chief Research Officer, Encoura
Track 3: Beyond Likes and Shares: Five Strategies to Future-Proof Your Recruitment Outreach
Johanna Trovato, Eduventures Principal Analyst, Encoura
Lyndenise Berdecía, Regional Director, Digital, Encoura
Track 4: Cracking the Code: Strategies to Drive Graduate Enrollment
Clint Raine, Eduventures Senior Analyst, Encoura
Jason Stevens, Vice President of Digital Solutions, Encoura
Track 5: Expand Your Reach: Leveraging the Latest Predictive Modeling to Boost Enrollment
Matt Ellis, Chief Product Officer, Encoura
Clint Chapman, Chief Experience Officer, Encoura
2:15pm - 2:45pmBreak
2:45pm - 3:30pmUNIVERSITY PRESIDENT KEYNOTE
Lori S. White, President of DePauw University
3:30pm - 4:30pmPOLICY KEYNOTE: The Latest U.S. Department of Education Policy Updates and the Work of Emerson Collective's College Initiatives
Arne Duncan, Former U.S. Secretary of Education
4:30pm - 5:00pmEduventures Innovation Awards Ceremony
5:00pm - 7:00pmEduventures Innovation Awards Reception

Friday, June 14
8:30am – 9:15amKEYNOTE: Back to the Future of Work: How Apprenticeships Can Transform U.S. Higher Education & Social Mobility
Cassidy Leventhal, Principal at Achieve Partners; Co-Founder alternativestocollege.com
9:15am – 10:00amKEYNOTE: Shaping the Next Generation of Healthcare Leaders: Leveraging Public-Private Partnerships in Innovative Curricular Design and High-Impact Educational Practices
Andrew Petzold, Associate Professor at the University of Minnesota Rochester and Director of NXT GEN MED Program
10:00am – 10:15amEdTalk
Sienna Berrocal, Nursing Student, Chamberlain University
10:15am – 10:30amBreak
10:30am - 11:15amKEYNOTE: The Five Imperatives to be an Alpha-Ready Marketer
Jim Lecinski, Associate Professor of Marketing, Northwestern University Kellogg School of Management; Former VP of U.S. Sales & Service, Google
11:15am – 12:00pmKEYNOTE: Building the Resources to Respond to the Systemic Impact of AI on Learning and Wellness
George Siemens, Co-Founder, Chief Scientist and Architect of Southern New Hampshire University’s Human Systems
12:00pm – 12:45pmINNOVATION & STRATEGY BREAKOUT
Track 1: Continuing the Conversation with George Siemens
Clint Chapman, Chief Experience Officer, Encoura
Track 2: Engagement with Purpose: Applying Student Mindsets for Connections
Johanna Trovato, Eduventures Principal Analyst, Encoura
Tye Mortensen, AVP Enrollment Marketing Services, Encoura
Track 3: Leading the Pack: Insights on the Latest Academic Programs to Watch
Clint Raine, Eduventures Senior Analyst, Encoura
Track 4: Online Course-Sharing Unpacked: A Primer for Institutional Leaders
Chris Gardiner, Eduventures Senior Analyst, Encoura
Track 5: From Comparison to Innovation: Exploring New Opportunities for Academic Program Growth
Dan McCormack, Eduventures Director of Quantitative Services, Encoura
Jacqueline Miller, Eduventures Client Research Analyst, Encoura

 

Innovation Awards

Eduventures Research Innovation Awards Program was created to recognize and showcase the achievements of organizations that share Eduventures vision for a responsive, innovative higher education sector.

Recognize your work and team efforts with an Innovation Award.

Each year Eduventures Research solicits award applications, completes judging, and announces winners in three categories (listed below). We welcome submissions focused on enrollment, student experience or outcomes innovation. Award winners will be featured at Eduventures Summit 2024.

About the Program

Eduventures Innovation Awards Program honors higher education institutions, companies and other organizations in the following categories: Enrollment, Student Experience, and Outcomes.

Judges select winners from written applications and, if needed, follow-up interviews. Entries are scored on value to the institution, innovation, and relevance to the mission of the school.

Innovation Categories

Enrollment

A new enrollment management strategy in a fast-changing environment.

Student Experience

A new approach to teaching and learning or student support.

Outcomes

A new effort to define and report student outcomes.

Congratulations to our 2023 Innovation Award Winners

Hotel Accommodations

Encoura has secured a heavily discounted block of rooms for Eduventures Summit 2024 attendees. The Loews Chicago Hotel, located in the heart of the city and steps from the Navy Pier, will host all of our activities.

Loews Chicago Hotel

455 North Park Drive, Chicago, Illinois 60611
Phone: 1-312-840-6600

Attendees will receive a discounted rate of $289 per night.

Register and book your room before Wednesday, May 22 to secure the discounted rate. Please refer to your registration confirmation email for information on how to become part of our room block.

Loews Chicago Hotel